PROGRAM
ABOUT
September 3 - 5, 2025
Thursday
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What does it really take to decarbonize freight in today’s complex, transitional era—and can data finally deliver the clarity fleets need?
As fleets move toward a zero-emission future, they're navigating the “messy middle”—a high-stakes phase defined by mixed fuel types, infrastructure challenges, and operational complexity. Yet the upside of this transition is massive: greater operational efficiency, significant cost savings, and deep emissions reductions are all on the table. Now, for the first time, groundbreaking real-world data from NACFE’s Run on Less — Messy Middle will reveal what’s actually happening on the ground—and the results will rewrite the playbook.
This session will unveil never-before-seen performance insights from 13 diverse fleets trialing everything from diesel and natural gas to battery-electric and hydrogen fuel cell trucks. We’ll dig into the unexpected strategies that are working, where technologies are falling short, and what the data tells us about the real path to scale.
Mike will share how fleet innovators and OEM disruptors and traditional are working to define the future of road freight.
Speaker: Mike Roeth
Location: Apache Ballroom -
First set of Scheduled Supplier Host Focus Groups
Locations:
Council - High Bar Brands
Papago I - Motive
Papago II - Bestpass -
Our Supplier Hosts who are not scheduled to present a Focus Group session will have 30-minutes of FREE TIME
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Location: Trading Post
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Location: Maricopa
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Location: Maricopa
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Join us for a Networking Lunch and meet the HDT Editors - Deborah Lockridge and Jack Roberts! They’ll share their industry insights and how they determine what is a “hot topic” worthy of publishing in Heavy Duty Truck Magazine.
Location: Apache Ballroom
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Presentation of the HDT Fleet Innovator Awards
Location: Apache Ballroom
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Join us as our HDT Fleet Innovators share their insights on top industry issues, such as driver retention, trailer telematics, saving money on maintenance, safety culture, electric trucks, using technology and more!
Location: Apache Ballroom
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Scheduled Supplier Host Focus Group sessions
Locations:
Council - Konexial
Papago I - EZ Claw
Papago II - International Truck -
Our Supplier Hosts who are not scheduled to present a Focus Group session will have 30-minutes of FREE TIME
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Location: Trading Post
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Location: Maricopa
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Location: Paradise Park Lawn
Sponsored by International Truck